“The Università di Bologna,” by Malikah Kelly

The Università di Bologna (University of Bologna) in Italy has a centuries-long tradition of scholarship. The school is said to have been formed in 1088. At first, its scholars taught rhetoric, logic, and grammar, but in 1158, the Emperor of the Holy Roman Empire declared the university to be a place of independent research. In subsequent centuries, the university added studies in arithmetic, astronomy, Greek, and Hebrew. Experimental science appeared in the curriculum in the 1500s, followed by the study of medicine in the 1600s and 1700s.

As the modern Italian state became unified in the 1900s, the University of Bologna assumed a central place in world culture. After the two World Wars, the university shifted its focus to a European system of education.

Today, the University of Bologna offers programs in the arts, the humanities, economics, law, engineering, and psychology, among others. It also provides courses in Italian for international students.

About the Author

Malikah Kelly is a recent graduate. She obtained a Master of Business Administration in Design, Fashion, and Luxury Goods from the Università di Bologna.

A Brief Overview of the Università di Bologna’s Alma Graduate School By Malikah Kelly

Located in Bologna, Italy, the Alma Graduate School has earned renown as one of Europe’s leading schools of management. Since its inception in 2001, the institution has educated students pursuing graduate degrees in communication, technology, and management. The school offers a variety of unique programs, including full- and part-time MBA programs that cater to professionals and executives as well as international students. Alma Graduate School takes an interdisciplinary approach and instills in its students the value of solid decision-making skills. Furthermore, the school encourages students to embrace an international orientation, making them dynamic candidates in their fields.

Situated just outside of Bologna’s city center, the Alma Graduate School is housed in the Villa Guastavillani, which dates from the late 1500s. The restored villa now features 4,000 square meters of state-of-the-art classrooms, laboratories, and technology.

About the author: A recent graduate of the Alma Graduate School, Malikah Kelly earned her masters of business administration in design, fashion, and luxury goods. Today, Malikah Kelly serves as the business manager of NEIMASITAWI Luxury Boutique Fashion.

Malikah Kelly’s Blog

Steps for a Successful Social Media Strategy by Malikah Kelly

As a recent graduate of an international Master of Business Administration program, I have confidence in my contemporary marketing education. It is in any emerging business’s best interest to examine the marketing opportunities that social media offers.

The first step is to analyze the audience. This allows a social media director to create the type of content that will immediately grab attention through a relatable “voice,” one that fits the age group, education level, and interests of a target demographic and establishes the company as an authority.

The next step is to decide on one of three specific goals: awareness, loyalty, or sales. Developing one of these specific obectives will eventually lead to increases in the others.

The final step is to measure and monitor. Loyalty can be measured through increased numbers of engagements and instances of influence. EdgeRank Checker and Klout are tools that provide this information. Awareness can be monitored through subscriptions, shares, and likes. Sales are measurable with click rates and similar procedures.

Malikah Kelly received her MBA at the University of Bologna, Italy. Her work with Neima Sitawi Luxury Boutique Fashion provided her with extensive business management experience.